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$18,000 in merchandise stolen from Ironman Waco vendor

WACO, TX (KWTX) – Ironman Waco and Ironman 70.3 returned to Waco last weekend, but after a major theft a supplier had to leave the competition early.

John Aselton is a disabled veteran and owner of Koru Performance. His Dallas-based company sells endurance products like muscle-relaxing lotions and creams for use after running.

He was ready to sell his wares at Saturday’s triathlon until someone stole $18,000 worth of merchandise and equipment overnight.

“Honestly, we showed up and it was like a dream. I was like, ‘Did I pack it all up and can’t remember. Did I load it in the van? Is it that I moved it somewhere? After about ten minutes of searching, it was like, it was sure it was stolen,” Aselton said.

All Ironman Waco vendors were stationed at Indian Spring Park.

Ironman also hired Paladin Security, a third-party security company to monitor these objects, but that still wasn’t enough to stop the theft.

Leaving the tables behind, the thief stole everything from produce to credit card machines, leaving Aselton no choice but to pack up and go home.

“Everything else was taken, to include all of our products, our POS system, our branded materials, including the flags. We had teardrop flags,” Aselton said.

The company is looking to move forward after losing nearly $20,000.

They are looking to replenish the stock that was stolen, but until that could happen Koru Performance had to back out of future events.

“We’ll just take the hit and move on. We will reload the products, reorder the stuff that was stolen. Just go back to where we were before. Just keep moving forward,” Aselton said.

In a statement to KWTX, Ironman said:

“We were very disappointed to learn of the unfortunate theft that took place at our exhibit in Indian Springs Park prior to last weekend’s event.

“We have been in communication with the supplier and are working closely with them to fully understand their loss and support them however we can.

“We are also in contact with the contracted third party security team that has been hired to provide overall security for the Expo area to obtain further details.

“As this matter is now in the hands of local authorities, we will continue to cooperate fully with any investigation and hope that the seized items are recovered.”

Anyone with information regarding the theft is encouraged to contact Waco Police.


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