A $27.2 Billion Global Licensed Sporting Goods Opportunity by 2026

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Editing: 9; Published: February 2022
Executive Pool: 2633
Companies: 62 – Players covered include eBay Inc.; Everlast Worldwide, Inc.; Knights Apparel, Inc.; Li Ning Company Limited; Newell Brands; Nike, Inc.; Prada SpA; PUMA SE; Quick Silver, Inc.; Ralph Lauren Company; Sports Direct International PLC; VF Corporation and others.
Blanket: All major geographies and key segments
segments: product (clothes and shoes, toys and games, accessories and gifts, other products); Price range (Economy, Premium); Distribution channel (store-based, non-store-based)
Geographies: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; UK; Spain; Russia; and rest of Europe); Asia Pacific (Australia; India; South Korea; and rest of Asia Pacific); Latin America (Argentina; Brazil; Mexico; and rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and rest of Middle East); and Africa.

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Global licensed sporting goods market to reach US$27.2 billion by 2026
Licensed sporting goods include various products approved by a sports club or athlete, and products such as sportswear, equipment, games, accessories and footwear for women, children and men are available in a range of variants, sizes and colors. Licensing companies pay royalties to sporting entities for merchandise sold with copyrighted designs, logos and various trademarks, which minimizes infringement of player and team trademarks and helps restrict the manufacture of counterfeit sports-related products. Effective implementation of sports marketing contributes to the financial success of sports organizations and clubs. Sports tournaments and event marketing have driven the growth of the sporting goods market. State and government authorities invest heavily in sporting goods due to the desire of government authorities to promote sporting events. The expansion of sports in different regions and increasing media coverage of different sports has propelled the growth of the sporting goods market. The launch of several sports leagues and the growing participation of fans have made the sports sector a source of countless opportunities and untapped avenues. Endurance sports has also opened up a powerful platform for sports enthusiasts to grab a variety of sporting goods, accelerating the growth of the licensed sporting goods market. Organized marketing and retail, as well as effective branding of major suppliers, should provide additional opportunities for sporting goods.

Amid COVID-19 crisis, Global Licensed Sporting Goods Market Estimated at US$23.3 billion in 2022, is expected to reach a revised size of US$27.2 billion by 2026, growing at a CAGR of 3.4% over the analysis period. Apparel & Footwear, one of the segments analyzed in the report, is expected to grow at a CAGR of 4% to reach US$10.4 billion at the end of the analysis period. After a thorough analysis of the business implications of the pandemic and the induced economic crisis, the growth of the Toys and Games segment is readjusted at a revised CAGR of 3% for the next 7-year period. This segment currently accounts for a 22.2% share of the global licensed sporting goods market. Sportswear and footwear represents the leading segment, driven by the growing inclination of the huge population towards routine and fitness workouts. Licensed merchandise shoes by celebrities such as james lebron and Michael Jordan have gained increasing popularity among urban consumers around the world. The sports toys and accessories segment is expected to grow rapidly owing to advancements in technology such as 3D printing in a range of sports accessories, improvement in product appearance, leading to an increase in the demand for licensed printed in 3D for sports balls, keychains, team flags and celebrities. .

The US market is estimated at $5.5 billion in 2022, when China is expected to reach $4.1 billion by 2026
The licensed sporting goods market in the United States is estimated at US$5.5 billion in 2022. The country currently accounts for a 23.7% share of the global market. Chinaworld’s second largest economy, is expected to reach an estimated market size of US$4.1 billion in 2026 with a CAGR of 4.2% over the analysis period. Other notable geographic markets include Japan and Canada, each predicting growth of 2.6% and 3% respectively over the analysis period. In Europe, Germany is expected to grow at around 2.9% CAGR while the rest of the European market (as defined in the study) will reach US$1.4 billion at the end of the analysis period. North America represents the main regional market for licensed sporting goods, mainly due to the high popularity of high performance sports such as soccer, basketball and baseball, especially among college and university students. The growth of the market is also benefiting people’s active lifestyles and increasing adoption of health and fitness activities, which are fueling the growth in demand for sporting goods and licensed sporting goods . Asia Pacific is expected to be the rapidly growing licensed sporting goods market, owing to rising popularity of different international sports among teenagers and increased adoption of cross-culture fashion trends is expected to drive the growth of the goods market sports licensed in the Asia Pacific Region.

Segment of accessories and gifts to reach $5 billion by 2026
In the global Accessories & Gifts segment, United States, Canada, Japan, China and Europe will drive the CAGR of 3.3% estimated for this segment. These regional markets representing a combined market size of US$2.8 billion will reach a projected size of US$3.6 billion at the end of the analysis period. China will remain among the most dynamic in this group of regional markets. Led by countries such as Australia, Indiaand South Koreathe market of Asia Pacific should reach US$810.4 million by 2026, while Latin America will grow at a CAGR of 3.7% over the analysis period. Continued

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