AEW is trademarking the “company” name for sales purposes and more

All Elite Wrestling Brands New Faction Name For Merchandise Needs

AEW trademarked “The Firm” on Friday, September 16. The mark is listed for commercial purposes and entertainment services.

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The full description is listed below:

Mark For: THE FIRM trademark registration is intended to cover bandana categories; beanies; hats; Shirts; sweatshirts; tee-shirts; Tank tops.


entertainment services, namely, live appearances by a group or individual wrestlers; entertainment services, namely, television appearances by a group or individual wrestlers; entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer; entertainment in the nature of wrestling competitions Entertainment services, namely, live appearances by group or individual wrestlers; entertainment services, namely, television appearances by a group or individual wrestlers; entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer; Entertainment in the form of wrestling competitions

The Firm is the group that helped MJF win the Casino Battle Royal at AEW Double or Nothing. Led by Stokely Hathaway, members include Ethan Page, Lee Moriarty, The Gunn Club and W. Morrisey. They are stable on retention for MJF and will only be together when Max needs them

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