Queen B’s mystery merchandise is going to be “irreplaceable.”
On Thursday, Beyoncé announced her highly anticipated seventh studio album, “Renaissance,” which will be released on July 29.
To celebrate the momentous occasion, the “Sorry” singer is allowing the Beyhive to purchase the album — and a box of goodies — on sight unseen.
On its website, fans can choose from four packs which each include a collector’s album, t-shirt, booklet, and mini poster for $40, shipped on the album’s release date.
There’s no description of what the unisex styles will look like, except that they will feature “front and back screen-printed graphics.”
The cover and design of the t-shirt “will be revealed at a later date”.
The secret is only part of the fan charm, with a Tweeter“Y’all, I was thinking how ICONIC it will be when Beyoncé spins and all the Beyhives wear their box set merchandise.”
Another one exclaimed, “I JUST PURCHASED A $50 MYSTERY BOX!! I BOUGHT A SHIRT AND I DON’T KNOW WHAT IT LIKES!!! ” An user joked“All the girls complaining about being broke left and right, and then suddenly you got funds for Beyoncé #RENAISSANCE merch you haven’t seen 😩.”
It’s not just fans who love his concert t-shirts. The pop star’s daughter, Blue Ivy, wore a “Brown Skin Girl” shirt from her mother’s collection on the court Monday during the NBA Finals.
The ‘Crazy in Love’ singer, 40, covered the July 2022 issue of British Vogue on Thursday, posing handsomely on horseback in a feathered headpiece and black velvet dress to coincide with the album announcement . Editor Edward Enninful said for the shoot that Beyoncé “wanted to play with fashion like never before”.
Much like its merch, the cover story was equally mysterious. She gave only a minimal amount of information, describing her surroundings as “My land, my heart, my soil and my sanity”.