Black-owned athletics brand to sell official ‘Wakanda Forever’ merchandise with Marvel Studios

These clothes will make you feel like you are living in Wakanda.

Athleisure and activewear brand Actively Black has announced a new collaboration with Marvel Studios on a wakanda forever– themed unisex capsule collection.

According hypebeast, Lanny Smith, founder of Actively Black, champions social justice, health and well-being for the black community as he centers the brand on black style and culture. In partnership with Marvel, Smith will co-produce and sell official merchandise for Black Panther: Wakanda Forever.

“The Black Panther has become a global cultural phenomenon and has been a constant source of inspiration in the development of Actively Black,” said Smith.

“We strive to recreate that same sense of empowerment that black people felt after watching Black Panther for the first time, so the opportunity to work alongside Marvel to create this collection has been a dream come true,” he continued.

hypebeast reported that the collection would include stylish performance wear for men and women, including joggers, hoodies, tights and shirts. It will reflect the grey, purple and black colors of the film’s costumes.

“We are delighted to bring the Black Panther: Wakanda Forever Capsule Collection comes to life with Actively Black,” said Paul GitterSenior Vice President, Marvel Licensing.

“Lanny Smith is a true pioneer and the impact he has had through the creation of Actively Black and his philanthropic work in the black community is extremely admirable. Thanks to Lanny’s innovative vision, this unique lifestyle collection reflects the creativity and authenticity of this partnership,” added Gitter.

According to the Actively Black website, the Capsule collection will be available for purchase Nov. 3 on its website, followed by the A Wakanda Athletics “Classic” collegiate apparel collection, which will be released Nov. 12. An additional “Performance” collection inspired by Wakanda’s modern, high-tech style using the most advanced performance fabrics will be available November 25 (Black Friday).