Branded Goods Agency Zagwear Acquires Arrow Promotional

Zagwear, a global branded goods agency based in White Plains, NY, with offices in the US, UK, EMEA and APAC, has acquired Arrow Promotional, a promotional products company based in New York and the UK with a long list of top clients. . Financial terms were not disclosed.

Arrow Promotional’s operations, including offices in New York, Denver and the UK, will be consolidated into Zagwear, and all future business will be branded Zagwear. The process of integrating Arrow’s workflow into Zagwear’s operations is underway.

Arrow Chairman Ed Strauss and Zagwear CEO Toby Zacks have known each other for many years and began discussing joining forces in late 2021. The Zagwear team,” Zacks said. “Arrow’s insightful customer development, product design expertise, go-to-market strategy and unique product offerings will complement Zagwear’s vision well. I’m impressed with the number of clients, especially in the financial services industry, and the potential for exponential growth through our infrastructure and expertise. »

With continued growth as a key objective of the acquisition, Zagwear is now able to expand its resources while providing Arrow customers with the benefits of its proprietary technology, extensive automation, creative services and distribution. world. All Arrow customers will also have access to Zagwear’s full suite of offerings, which includes branded products, print services, print-on-demand, kitting, warehousing and fulfillment. , as well as custom designed and manufactured products.

“The acquisition of Arrow Promotional gives us immediate access to building our presence in the financial services industry, both here in the US and through our UK/EMEA offices,” said Zacks. . “It’s a great fit for our growing business, and we look forward to sales and growth opportunities through our ability to provide more robust customer-centric offerings for these customers.”

From Arrow’s perspective, Strauss says he’s looking forward to showcasing the breadth and depth of Zagwear’s capabilities to Arrow customers. “For more than 60 years, Arrow has helped our customers build strong relationships with their customers and employees through premium merchandise, event support and
custom projects,” he said. “In turn, we’ve built strong relationships with our customers, who I’m sure, as well as Arrow employees, will quickly see the new opportunities this acquisition creates for them. It’s an incredibly exciting new era for all of our employees and customers.

Source: Zagwear

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