February 14, 2022
BEIJING – Popular Winter Olympics mascot Bing Dwen Dwen’s plush toys will be restocked at licensed stores from Sunday to meet increased demand, according to the Olympics Organizing Committee’s marketing department from Beijing.
On Sunday, a new shipment of 2,000 Bing Dwen Dwen plush toys arrived in Beijing and will soon be distributed through licensed flagship stores. Next week, 35,000 toys will be shipped to Beijing and up to 100,000 are expected to be available before the Paralympic Winter Games open on March 4.
Organizers also released a special Lunar New Year edition of the Bing Dwen Dwen plush. The first batch is expected to arrive in Beijing next Saturday and the stock is expected to reach 180,000 before the opening of the Paralympic Winter Games.
Makers will also continue to ramp up production of licensed mascot products, including dolls, keychains, water bottles and badges, and plan to supply an additional 1.5 million pieces online, according to the organizers.
Since the Winter Olympics kicked off on February 4, the mascot – a chubby panda wearing an ice shell – has become so popular that all related merchandise, including plush toys, keychains and the dolls, were sold out, and people waited in long lines outside the official Games flagship stores in the capital a few hours before the store opened.
In order to meet growing demand, organizers said they would increase supply, and factories have already resumed work early after the Lunar New Year holiday week to ramp up production.
Piao Xuedong, director of the organizing committee’s marketing department, said organizers had prepared a large stock before the opening ceremony, but people’s enthusiasm exceeded expectations.
The Games coincided with the Chinese New Year holiday, and making the silicone gel that makes up the toy’s ice shell takes a lot of time and resources. This explains the scarcity of stocks and the slow replenishment, he said.
According to Piao, this restocking cycle will first meet the needs of athletes, coaches, media and other workers inside the closed loop before going to customers who have placed pre-sale orders at physical and online retailers. .
He said market demand will decrease somewhat before the opening of the Paralympic Winter Games, then ease further by mid to late March.