Since there are companies, there are branded products used for promotional purposes. This merchandise is especially important for certain aspects of the business, such as grand openings, launching a new product or service, etc. It’s also important for general marketing because it helps the general public remember you. But, you need to find the right merchandise for your brand. For example, if your business is a retail store, you’re probably not going to distribute items that don’t show your brand in its best light.
Types of branded merchandise
There are so many different types of brand name products that it would be almost impossible to list them all in one article. If you can imagine it, it can probably be turned into branded merchandise. In the past, the most common types of branded merchandise were t-shirts, balls, pens, pencils, and buttons. While these are still important marketing tools, it’s also a good idea to stray from the tried and true and get a little creative. Some of the branded merchandise that has become very popular in recent years include:
- Coffee mugs
- Bottles of water
- Stationery store
- Small tech-related items (flashlights, USB sticks, etc.)
- Miscellaneous clothing items (shirts, scarves, jackets, etc.)
- Wearable buttons with your logo and promotion
- Personalized candies
- Pretty much anything you can think of
Choosing branded products for your brand
There are many things to consider before purchasing branded merchandise to give away to your employees, business associates, contacts, and members of the general public. For example, you need to make sure that you don’t buy cheap products. Get high quality items that you know people will use. For example, a good USB flash drive might have your business information printed on the side, and it will be used over and over again. Other things you need to consider before choosing branded merchandise for your brand are:
1. Create an effective strategy
You can’t just buy brand name products and expect it to work. You need to create a strategy around this branded merchandise. Look at your target customers and see what they want. Use known and appreciated products. This will show that you don’t just want to give back to your customers, but that you follow the latest trends.
2. Return on your investment
The first thing you need to know is that promotional products should be directly related to your target customers, or the person you are targeting with your promotion. Three things you need to ask yourself are: what do you want to accomplish with the branded merchandise; At what level do you want to take the branded merchandise (sales associate, internal, customers, etc.) and how effective will the merchandise be in getting your message across?
3. Use automated ordering
This makes it easy to ensure you always have the branded merchandise you need for any occasion. You can choose the items you need, so you always know what’s coming and you’re not going to end up with a pile of junk you don’t want anyone to see, let alone uses it to promote your brand. Not only does this give you peace of mind that everything is automatic, but it can also save you a lot of money in the long run, especially when ordering in bulk.
4. Quality, quality, quality
We cannot stress enough that the branded merchandise you use must be high quality merchandise. People are likely to throw cheap items in the trash as soon as they’re out of sight. When you give them high quality items that they can actually use, they use them and they remember your business in a positive light.