Delhi Police launches branded products

Delhi Police in association with internationally renowned designer Ritu Beri have launched fashionable products including handbags, backpacks, sports bags, purses, wallets, belts , caps, cufflinks, clothes, keychains and other fashion accessories during the parade of the first commissioner, 2022, that is to say on July 4, 2022.

The branded product line was launched by Delhi Lieutenant Governor Vinai Kumar Saxena and Delhi Police Commissioner Rakesh Asthana from the parade grounds, New Police Lines and Kingsway Camp.

Speaking on the occasion, Ritu Beri said, “The merchandise is inspired by the unwavering spirit of Delhi Police personnel who defy extreme conditions while providing various services to citizens. The best quality merchandise with the department’s logo and messages was created after extensive research. , keeping in mind global trends as well as the duties and responsibilities of police personnel and public expectations. »

A range of branded merchandise creates a strong bond with its consumers, creating admiration and aspirations, especially among young people. This will create a positive connection with the citizens and a real association with the Delhi Police.