Fan merchandise company GB Eye plans to employ 100 people in Barnsley as it eyes global expansion

GB eye, part of the Abysse Corp group, is a designer, manufacturer and marketer of posters, prints, tableware, apparel and collectibles that celebrate everything from Peaky Blinders to Pokemon; and Rick and Morty at the Rolling Stones.

The company has taken over a new purpose-built 78,000 square foot manufacturing and distribution unit at Enterprise 36, Tankersley at Junction 36 of the M1. From there, he plans to expand his business to meet growing demand for his products across the UK and as far afield as Australia, Japan, the US and Russia.

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GB eye has created 15 new jobs at Tankersley since moving in three months ago and once fully operational expects to employ up to 100 people at the site. Specific teams will be moving from its existing Sheffield premises, but it plans to recruit an additional 35 positions in sales, e-commerce, manufacturing and warehouse over the next 12 months.

The new home of GB Eye.

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In the coming months it will also bring production to this Barnsley site with the manufacture of posters, mugs, mouse pads and t-shirts, to further reduce the company’s dependence on supply chains. ‘supply.

GB eye Managing Director Steven Birks said: “We have expanded into Barnsley to maximize growth opportunities. This is a superior location for distribution and the large off-the-shelf pick and pack facility is perfectly designed to allow us to produce and store more stock and process orders much faster. We look forward to significantly increasing sales.

GB eye became the UK arm of European group Abysse Corp last year and Abysse has supported the company’s expansion into Barnsley, to strengthen the group’s reach in the UK market. GB eye is a market leader in the UK with longstanding business relationships with major retailers including Asda, Menkind, Game, HMV, Tesco, Argos, Smyths Toys and many more.

Steve Birks – GB Eye

Abysse Corp has seen consistent double-digit growth in global sales over the past four years and aims to achieve a significant increase in revenue this year.

Steven said, “The market for fan merchandise is very strong right now, as more and more people, young and old, seek to surround themselves with wall art and products that celebrate their interests and passions and reflect who they are.

“Now that we have moved, we are in an excellent position to increase production, sales and distribution to meet this growing demand.”

Enterprise 36 business park was developed by Wilton Developments following an investment by Barnsley Council through its property investment fund. The unit occupied by GB eye is owned by clients of CBRE Investment Management and CBRE and CPP advised the owner on the rental. GB eye’s neighbors are Dura-ID, Universal Sealants (UK) and William Rowland.

Manga character Abyss

Councilor Tim Cheetham, Barnsley Cabinet Spokesman for Regeneration and Cultivation, said: “We supported this speculative development at Enterprise 36, along the M1 corridor, as we knew it would be a real asset to the community. borough and would help us achieve our ambition of making Barnsley a destination of choice for businesses with national and international reach.

“We are delighted to welcome GB eye as a key occupant to the site, bringing new opportunities and jobs to the borough.”

Enterprising Barnsley also helped GB Eye relocate to the borough, link up with local suppliers and recruit for its vacancies.

Steven said: “The team at Enterprising Barnsley have been wonderful and we appreciate the support they have given us in establishing ourselves here.”

Enterprising Barnsley, the business support arm of Barnsley Council, aims to attract new businesses to invest in the borough and help new and existing businesses grow and grow; generating economic growth and creating jobs.