Game Developer -Sulake is releasing new Habbo merchandise, with physical items accompanied by NFT versions available for your avatar!

Hoodies, t-shirts and caps available to order now!

Sulake, part of digital entertainment and media platform Azerion today announced new Habbo merchandise, including hoodies, t-shirts and caps, in partnership with Top Drawer Merch – known for its famous Adidas and Bored Ape Yacht Club merchandising drops. In addition to these new physical clothes, fans will receive fully usable in-game versions of purchased items in the form of NFTs for use in Habbo. Each item purchased will come with a voucher code, so players can match their in-game avatar.

This sale marks the first physical Habbo merchandise release in nearly 10 years, and the first time a merchandise drop has combined physical items with digital in-game versions as NFTs. Pre-sales of this new merchandise will be available at May 24 of this bespoke Shopify store. After the presale period ends, Top Drawer Merch will produce and distribute all ordered items.

“Habbo players have requested new products over the years, and we are thrilled to announce that our new Habbo product is available in physical and digital form, combining real life and the metaverse!” mentioned Valtteri Karu, CEO of Sulake. “We are delighted to work with Top Drawer Merch and have full confidence in their commitment to quality, customer service and environmentally responsible production practices.”

For more information on Habbo and the latest merchandising drop:

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About Habbo and Sulake

Sulake is a social entertainment company focused on providing a safe and fun online service for self-expression through its games, Habbo and Hotel refuge. Sulake was founded in 2000 by a small team of enthusiasts and now after 20 years Habbo is still one of the largest virtual communities in the world, reaching gamers around the world every month. With paying customers in over 115 countries and over 850,000 monthly active users, Habbo continues to be a hugely popular and globally recognized brand.

Sulake’s mission is to empower its users to meet new people, make friends, and give them a place to create and share their user-generated content in a fun virtual environment. Sulake was acquired in 2020 by a Dutch media and technology company Azerion.

About Top Drawer Merch

Top Drawer Merch is a full-service premium product and technology agency based in Los Angeles, CAfocused on providing our partners with premium core services while developing and integrating creative solutions and innovative technologies.

On Azerion

Azerion is a fast-growing media and digital entertainment platform. As a content, technology and data driven company, Azerion serves consumers, digital publishers, advertisers and game creators worldwide. from Azerion The integrated platform provides technology solutions to automate the buying and selling of digital advertising for media buyers and sellers, supported by sales and campaign management teams. Using our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people around the world who play from Azerion games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.

Founded in 2014 by two Dutch entrepreneurs, Azerion experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion has its headquarters at Amsterdam, Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information, visit: