Grossman Marketing Group acquires Branded Merchandise Company, Symbol Marketing & Promotions

Over the past century, Grossman Marketing Group has built a reputation for its expertise in supporting its clients in their marketing efforts. Today, Grossman Marketing Group took another step in its efforts to further expand its presence in New England by announcing the acquisition of New Hampshire-based Symbol Marketing & Promotions.

The purchase of Symbol Marketing & Promotions expands Grossman Marketing Group’s strong relationships in the technology space, attracting clients such as NETSCOUT, Extreme Networks and DEKA Research & Development, among others. Additionally, Symbol Marketing & Promotions brings local community relations to the table, such as the New Hampshire Chapter of the Special Olympics, so it can benefit from the expanded products and services offered by Grossman Marketing Group.

“Our team is proud to partner with Grossman Marketing Group to expand our offerings to our customers,” said Jason Holland, president of Symbol Marketing & Promotions. “Grossman’s deep e-commerce capabilities, combined with its in-house design agency and strong logistics expertise, is a perfect fit for our clients. We look forward to working hand in hand to ensure a smooth transition and look forward to working with the Grossman team for years to come.

The acquisition of Symbol Marketing & Promotions by Grossman Marketing Group remains a collaborative effort between the two parties. While the Symbol Marketing & Promotions team will always be heavily involved, the Grossman team will bring their wide range of services to Symbol customers to further enhance the value provided. Some of these offerings, in addition to branded merchandise and e-commerce services, include graphic design, printing and direct mail of all kinds, and other experiential marketing services.

“Jason and TJ and the team at Symbol have built a great business, and we are honored that they have chosen Grossman Marketing Group as their long-term partner,” said Ben Grossman, co-president of Grossman Marketing Group. “Our team is excited to work with Symbol to deliver great service and creativity to our customers. We plan to tap into the skills and expertise of their team to help improve our offerings and continue our plan to become the premier provider of marketing execution services in New England.

The acquisition of Symbol Marketing & Promotions marks Grossman’s eighth acquisition in the past eight years. Since 2013, Grossman has acquired Logos In Print, a New York-based distributor of promotional products; PCI Creative Group of Stamford, Connecticut; Fleet Business Products of East Hartford, CT; ASAP Inc. of Norwalk, CT; Premier Marketing Group of Manchester, ME; Suncoast Print Solutions of Sarasota, FL, and Advantages in Marketing of Springfield, MA. Grossman Marketing Group customers include Boston Bruins, Boston Celtics, Brigham & Women’s Hospital, Massachusetts General Hospital, athenahealth, Novocure, Columbia University, Harvard University, Tufts University, Hewlett-Packard, John Hancock, LL Bean, Zipcar, CVS and the International Academy of Arts and Sciences (Emmy Awards), among many others.

Source: Grossman Marketing Group

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