Hawa sari, t-shirts and merchandising: the secret of fascination

Photo: Aniqa Zaheen

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Hawaii Craze

Photo: Aniqa Zaheen

If you think Chanchal Chowdhury and Nazifa Tushi star Hawa is just coping with the early days of success, which is usual for any good film, then you simply have no idea. The film written and directed by Mejbaur Rahman Sumon faces an implausible triumph, which is synonymous only with blockbuster success.

Fans had gone crazy even before the movie was released. They wore the Hawa saree and Hawa t-shirts, carried Hawa merchandise, and even hummed the famous tune “Shada-Kala” while boarding a rickshaw. It’s as if the film has created a cult following, which persists in setting the record straight for once: that Bangladeshi films can generate similar buzz to any of their global counterparts.

Photo: Aniqa Zaheen

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Hawaii Craze

Photo: Aniqa Zaheen

Aniqa Zaheen, costume designer at Facecard Productions and the brains behind the costumes on the sets of Hawa accepted our verdict. “Hawa is here to stay for a long time and we wanted to preserve its pulse for much longer. The people you can see around us wearing the Hawa sarees, t-shirts and carrying the merchandise are actually fans and they are sharing the artwork of art purely out of love,” said the genius creator.

According to the veteran costume designer, the goods including sarees, t-shirts, notebooks, sunglasses, posters, etc. are available at renowned online stores such as Swapno Jatra, Hanger18, Sevendaysnotes and Biskut Factory respectively.

“We contacted Swapno Jatra from the very beginning, with our idea to promote Abir Khalid’s Hawa artwork, and keep it alive and thriving. Swapno Jatra was positive from the beginning and gave us support where and when we needed it,” recalls Zaheen.

Photo: Aniqa Zaheen

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Hawaii Craze

Photo: Aniqa Zaheen

Discussing the costume design process for Hawa’s sets and the concept behind the merchandise in more detail, Zaheen gave thanks to his childhood in Cox’s Bazar.

“I’m from Cox’s Bazaar and grew up seeing fishermen in the Nazirar Tek area, their dress and body language is very familiar to me. So I had a blast designing something that was already in my area of comfort,” says Zaheen.

But greatness never comes out of comfort, and Zaheen felt she was speaking a little too soon. “Wait a minute, of course it wasn’t just ‘ball in the park’. There were a lot of other challenges like aging the clothes to perfection, to make them look used and authentic.

“Another major task was to bring out the innate personalities of the various characters via the costumes. There are about 9 main characters in the story whose clothes were to speak partly for them and therein lay the challenge” , said Zaheen.

Essential:

Special thanks to Aniqa Zaheen for the interview and photo support

Hawa sarees are available at Swapno Jatra, T-shirts are available at Hanger18, Merchandise including notebooks are available at Sevendaysnotes, Rickshaw Art sunglasses are available at Biskut Factory

Hawa is a Bangladeshi crime film written and directed by Mejbaur Rahman Sumon. The film is produced by Facecard Productions and Sun Music & Motion Pictures Limited. The film stars Chanchal Chowdhury, Nazifa Tushi, Sariful Razz, Sumon Anowar, Shohel Mondol, Nasir Uddin Khan, Rizvi Rizu, Mahmud Alam, and Bablu Bose, among others.