Indiana Athletics Announces Addition of Name, Image and Likeness Merchandise Store

Indiana Athletics announced Friday afternoon the addition of a name, image and likeness merchandising program that will allow student-athletes to design and sell custom apparel.

Indiana will partner with NIL Storea company powered by campus inkto open a store in fall 2022. The store will feature a “personalized digital locker room” for every student-athlete working with NIL Store and “officially licensed shirseys and apparel,” according to a UI release.

“Campus Ink is the national leader in the NIL merchandise space, making it a perfect choice for our student-athletes,” said Scott Dolson, IU Vice President and Director of Intercollegiate Athletics. “I’m thrilled with what this means not only for our students’ ability to maximize their NIL opportunities, but also for our fans who will have one-of-a-kind opportunities.”

Campus Ink will work directly with Indiana student-athletes to help them understand the marketing and sales trends needed to capitalize on their name, image and likeness. The company will also support aspects of the collaboration such as design, customer service and production.

“We are proud to work with Indiana University to provide an NIL merchandising solution for their student-athletes,” said Steven Farag, CEO and co-founder of Campus Ink. “Indiana’s vision of an NIL merchandising solution for all athletes, not just some, aligns directly with Campus Ink’s mission in the NIL space.”

Campus Ink, headquartered in Chicago, partnered with the University of Illinois in 2021 to create merchandising venues in which student-athletes were the primary benefactors. The Illini store opened as a pop-up store in Lincoln Park, Illinois on March 14, 2021, and has since expanded to include the student-athlete name, image and likeness. The Illini Store NIL Locker Room opened additional locations at Lincoln Park and The Lab, located on the Illinois campus in Champaign, during March Madness 2022.

Details of a potential location in Bloomington were not disclosed, but athlete merchandise will be sold online beginning in fall 2022.

“I’m so excited to have NIL’s premier company, Campus Ink, and the best university on the planet, my alma mater, Indiana University, working together,” said Mark Cuban, NIL Store investor and former IU. “Sky is the limit!”