JC Penney announced on Monday that it is adding Forever 21 to its portfolio of national fashion brands. Shoppers will be able to find Forever 21 products in 100 of the 650 JC Penney stores nationwide, as well as on the retailer’s website. Clothing items that will be available include tops, bottoms, and dresses. The launch of Forever 21 at JC Penney is driven by an omnichannel marketing campaign encompassing in-store, e-commerce, social media and direct mail promotions.
“Forever 21 and JC Penney share a mission to make the latest trends accessible to everyone while inspiring unique style and confidence,” said Michelle Wlazlo, executive vice president and chief merchandising officer at JC Penney. “Adding this brand to our portfolio complements our ‘Young Minded’ assortment and brings an exciting new element to the fashion of the moment.” JC Penney and Forever 21 are both owned by Authentic Brands Group (ABG), the company behind dozens of brand and retail acquisitions, including Barneys New York, Juicy Couture and Reebok.
Total retail catch: The introduction of Forever 21 at JC Penney helps the department store chain establish itself as a multi-generational shopping destination. “Forever 21’s relationship with the Gen Z customer is a perfect alignment for JC Penney, who is also committed to bringing innovation, excitement and fashion to a young consumer who understands the rapidly changing trends of fashion,” Jarrod Weber, lifestyle group president and chief brand officer at ABG, said in a statement. The partnership with Forever 21 is the second apparel deal JC Penney has entered into with an ABG brand this month. Early December, JC Penney announced a clothing collection with Sports Illustrated, which is also owned by ABG, called “Sports Illustrated for JCPenney”. The collection includes clothing for men, women and children, and will be available in JC Penney stores and on its website from January 6.