Loyalty360 Reads: November 8: Exclusive Disney+ Merchandise, Fruit of the Loom Brand Refresh, and More

Disney+ launches exclusive products

Disney has launched a limited series of exclusive products for members. Subscribers to the Disney+ streaming service get access to select Star Wars, Black Panther, Lightyear and Frozen merchandise before the general public gets access. Items include clothing, toys, and collectibles, many of which are already sold out.

The company has more than 150 million subscribers worldwide, and offering benefits such as early access to exclusive products could win new subscribers or retain current subscribers. Customers can make purchases on the ShopDisney website or by scanning a QR code in Disney+ with their smartphone.

Fruit of the Loom refreshes its brand to appeal to young shoppers

Fruit of the Loom strengthens its digital presence, launching brand collaborations and working with young celebrities to try to modernize the brand and appeal to young consumers. The brand is also revisiting its classic products to make them more environmentally friendly.

Fruit of the Loom launched its latest multi-channel campaign on TV, paid social media as well as the new Fruit of the Loom TikTok channel. This effort is also accompanied by a newly launched influencer program and a host of brand collaborations that began rolling out late last year. This month, the company also debuted a new logo, which features a cleaner, more polished take on its classic assembled fruit image.

Cousins ​​Subs announce partnership with Donald Driver

Cousins ​​Subs announced their first-ever joint venture partnership with retired Green Bay Packers wide receiver Donald Driver. The partnership will be different from a traditional franchise agreement as Cousins ​​and Driver will share ownership of six locations.

This is Driver’s first foray into the restaurant industry. The deal will go beyond just traditional partial ownership of these stores, as Driver hopes to get involved in the community and help Cousins ​​Subs grow and grow by nurturing franchisees and serving as a resource for the community. ‘management team.