Maintaining Your Self-Storage Merchandise Store to Maximize Profits

Creating and maintaining a retail store in your self-storage facility is a great way to provide customers with the supplies they need to successfully store and protect their valuable possessions. It can also be a great revenue generator for your business. By implementing the right merchandising strategies, you can increase your retail revenue by up to 25%! The following tips will help you keep this area well stocked and cool, allowing you to get maximum yield.

Configure it correctly

Your retail center is one of the first things your customers see when they walk into your self-storage office, and good merchandising is all about presentation. It’s a direct reflection of the cleanliness, organization, and attention to detail of your establishment, which is why it’s essential to keep this area well-maintained. Profitability increases when your space is fresh and full of produce with attractive, consistent packaging.

The first step is to designate an area of ​​reasonable size for this use. Key factors to consider are the number of products to be displayed, the size and number of fixtures needed to display them, and the amount of foot traffic to be expected. This area should allow multiple customers to move around while they shop, but be small enough to be consistent.

Next, focus on product categorization. Proper organization of regular merchandise and impulse items will help boost sales. Items should “flow” in a way that makes sense to the customer. Think of it like telling a story through product placement. When a customer sees tape, bubble wrap, and boxes grouped together in a compelling way, they should immediately realize that they will need all of these items and feel inspired to buy them.

Assess and adapt

The decision to replace or expand your self-storage offerings and layout will depend on the type of services your facility offers as well as customer needs and product sales. To determine if it’s time to expand or shrink your inventory, follow these steps:

Listen to customer feedback. This is an invaluable gift that can help you make smart merchandise decisions. Are there items that shoppers repeatedly request? Are there products that customers consistently ignore? These are good indications that you should add or eliminate an item.

Analyze your sales data to identify trends. These reports should tell you which items are your best sellers, which ones are stable in sales, and which ones haven’t moved for a while. This information can help you decide which products should be added, removed, or simply moved around to grab more shoppers’ attention.

Watch your screen for visual cues. Does it look cluttered or sparse? Which products are sold out or handled more frequently? If you’re constantly running out of an item or you feel there’s a growing desire for more choices in a certain category, it might be time to expand your product offering. Conversely, if you can’t remember the last time you sold a specific item, it may be time to review where that product is placed, staff knowledge, or how much you keep in stock.

Keep it clean and stored

Always keep your self-storage area fully stocked, as customers tend to avoid empty displays. It’s important to set a restock cycle so you don’t run out of popular supplies. You want to order when product levels are low, not zero!

It is essential to create a schedule for restocking and cleaning. Customers will promptly forward items with damaged or dirty packaging, so keep the area tidy. Remember that your merchandise is often one of the first things people see, so maintaining and caring for this space is essential.

You may even need to redesign the area from time to time. When you see retail sales stagnating, it’s a clear sign that it’s time to freshen up. Customers will always need moving and packing supplies, but if they can’t find what they need due to clutter, disorganization, or lack of inventory, they’ll go elsewhere, even if it’s not. is less convenient.

To specify

When it comes to creating a well-balanced and profitable retail center in your self-storage establishment, it is important to use clear and precise communication. First of all, signage is essential. It quickly directs customers to desired items and reduces confusion and complaints. Shoppers are much more likely to purchase items with detailed, easy-to-read product descriptions. Good signage also helps reduce the number of returns, as it’s less likely someone will buy the wrong item.

Second, make sure all prices are easy to find and read. It’s one of the most important pieces of the retail puzzle. Although they have a helpful associate to answer their questions, even the most patient customer will be frustrated if they have to repeatedly ask how much things cost. Most won’t even ask; they’ll just go somewhere more organized and planning to price items in a presentable and professional manner.

When properly laid out, presented, and maintained, a retail area can be a very profitable venture for your self-storage business. I hope these tips and tricks will put you on the right path to creating a space that generates revenue and meets the needs of your customers.

Lainey Becker is an Account Manager at US supply side, a supplier of packaging, shipping, moving and storage products for the specialty retailer. The company sells to more than 10,000 points of sale in Canada and the United States and specializes in creating retail merchandising programs for the self-storage and parcel industries. To reach Lainey, call 800.284.7357.