Merchandise at St. Peter’s in high demand after Sweet 16 race

Saint Peter’s University. the merchandise is “in high demand” after the men’s basketball team created the Sweet 16, and the student store shelves are “virtually empty as students and alumni try to show off their school pride,” according to BRONX .NEWS12.com. Randy Tomlin, who is in charge of merchandise orders at St. Peter’s, said the school “will have two specific Sweet 16 shirts on sale” tomorrow morning. The student store is “currently under renovation”. But Tomlin said staff “made it work as sales increased”. The popularity that accompanies a Sweet 16 run can be “counted not only in t-shirt sales, but also in social media hits.” The school said interaction on its Instagram, Facebook and Twitter accounts has “increased by more than 1,000%” (BRONX.NEWS12.com, 3/21).

NO TIME FOR ZERO OFFERS: St. Peter’s G Daryl Banks III says after team surprised No. 2 seed Kentucky, brands ‘contacted’ NIL deals, but he ‘explained why to capitalize on instant stardom would be harder than some think. YAHOO SPORTS’ Eisenberg & Bushnell noted that St. Peter’s players had “about 45 hours between the biggest games of their lives”, and therefore “zero hours to negotiate with companies”. Athlete brand builder Zach Soskin said, “They can’t record commercials between games.” Instead, their situations highlight the “roadblocks between Cinderellas and financial rewards.” If NIL experts were in charge of NCAA tournament-related programs, players “would be doing more than practicing on sets and watching game movies before their first-round match.” They would advise every player to ‘appoint someone they trust as a resource person who can sift through NIL offers and negotiate deals if opportunities arise’. It’s “unclear” whether banks “have prepared for constantly buzzing phones and unpredictable offers.” He admitted that “the flood of notifications…” took a while to pass “” (SPORTS.YAHOO.com, 3/19).

KEEPING THE HERD TOGETHER: Indianapolis-based WTHR-NBC noted that after St. Peter’s advanced to face Murray State in the second round in Indianapolis on Saturday night, Saint Peter’s Athletics “tweeted pictures of the cheerleaders wishing the men’s basketball team saying, “Wishing we could be there in person! “That’s when Peacock, the NBCU streaming service that shares the school mascot’s name, ‘stepped in to help,’ tweeting at Saint Peter’s Athletics and ‘telling them to pack their bags because the ‘cheerleading squad flies to Indianapolis.’ It was midnight Saturday. By noon, the squad had “boarded a bus to begin their journey to Indianapolis,” and by 5:00 p.m. ET, they “had arrived” (WTHR.com, 3/19).