NASCAR and renowned lifestyle and gaming organization FaZe Clan have teamed up for a limited-edition merchandise collaboration starting this weekend in Los Angeles.
The two organizations are teaming up to provide a one-of-a-kind collection of branded apparel and headwear to fans at Sunday’s season opener Busch Light Clash at the Coliseum (6 p.m. ET, FOX, MRN, SiriusXM NASCAR Radio) , with first access to articles from those in person on Saturday.
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“This collaboration is special in that it captures the evolution of the NASCAR brand,” said NASCAR Senior Vice President and Chief Digital Officer Tim Clark. “Over the past few years, we’ve really taken inspiration from gaming culture, and FaZe Clan in particular, to connect our brand more authentically with the next generation of fans. Gaming is part of our DNA and FaZe Clan was a perfect partner for this collaboration that showcases traditional NASCAR and racing iconography, but with a modern gaming twist.
Exclusive items including a hat, t-shirt and hoodie were designed by FaZe Blazzy, who drew inspiration from vintage looks scattered throughout NASCAR’s history.
The new partnership coincides with the arrival of a new era of NASCAR, with the competitive Cup Series debut of the Next Gen car on the quarter-mile asphalt circuit inside the historic Los Angeles.
Starting Sunday, the collection will be available for all fans to purchase online by visiting www.fazeclan.com.