Next Boosts Online Sporting Goods Assortment Via Fanatics Link — Retail Technology Innovation Hub

Fanatics and Next have announced a new long-term connected inventory partnership, involving thousands of products from leagues and sports organizations around the world, including clubs from all major European football leagues, international football teams , rugby, Formula 1, NFL, NBA and MLB.

Matthew Primack, Senior Vice President International Business Affairs and Development at Fanatics, said: “This new partnership with Next, one of the UK’s most popular retailers, means its customers will now have access to one widest ranges. of licensed sporting goods available.

“This is great news for customers who already visit Next.co.uk to shop for quality clothing and homewares and who will now also be able to choose from a range of products, designs and styles from their sports leagues, favorite events, teams or players.

While Fanatics has a number of similar partnerships with retailers in the US, powering the online offering of licensed sports merchandise for Foot Locker, Walmart, Kohls and Nordstrom, the tie-up with Next is the first of its kind to be launched in Europe.

It will see Next continue to drive front-end online experience and customer satisfaction while using Fanatics’ experience in licensed sporting goods and the range of products it has to increase visitor choice and selection by line.

RTIH 2022 Innovation Trophies

Fanatics is among the nominees in the Most Innovative Global Retailer category at the 2022 RTIH Innovation Awards.

Amazon, Walmart, Carrefour and Ikea are also in the running.

RTIH Editor-in-Chief Scott Thompson said: “Innovation and technology play a vital role in the success of the retail industry, so it’s great to recognize outstanding examples through our awards. .”

“Thank you to everyone who participated in the 2022 event. We received a record number of submissions and many fantastic examples of the retail space’s continued resilience and vibrancy during extremely challenging times.

“I now look forward to determining the winners with our judging panel and announcing them at our event in central London in December.”