Noon Minutes partners with adidas to deliver football merchandise in 15 minutes

noon minutes, midi.comThe 15-minute quick trade platform, today announced an exclusive collaboration with sportswear giant adidas. Shoppers in Dubai can now shop their favorite adidas football gear ahead of the upcoming World Cup in Qatar, with delivery in just 15 minutes.

Customers can choose from a wide range of merchandise, such as soccer balls, fan gear, accessories and team kits from Germany, Spain, Belgium, etc. This exciting partnership comes just in time for the kick-off of the greatest football spectacle on the planet, which is coming to the region for the very first time. This coincides with the biggest event of the year at noon, the Yellow Friday Salewhich begins on November 20 and ends on November 27 at midnight.

We are delighted to partner with adidas to bring the World Cup closer to our loyal customers as well as fans around the world. Our Noon Minutes service goes beyond traditional quick trade, providing customers with everything they need to enjoy the tournament, from team shirts and fan gear to snacks and beverages, all available in just 15 minutes,” said Ali Kafil-Hussain, chief of staff, noon. “This collaboration completes the craziest Yellow Friday midday sale yet, allowing customers to stock up on matchday and football essentials with delivery to their doorstep in 15 minutes.”

Bilal Fares, CEO of Adidas, said: “We are always looking for ways to innovate and stay in tune with what today’s customer wants and needs. Through collaborations like this with the Middle East’s largest online shopping destination, that’s exactly what we do.’s reputation as a market disruptor and innovator stands apart from the rest. With their execution and logistical capabilities, we look forward to bringing fans closer to the action in record time.

Customers can explore and purchase adidas products on the midi Minutes platform via the application throughout the tournament. Noon Minutes stocks thousands of items in a wide range of categories, from groceries, home necessities, baby products, electronics, personal care, and more. New customers also get free shipping on their first order.