According to the latest report of the IMARC group, entitled “Photo Printing and Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027the global photo printing and merchandise market reached a value of US$19 billion in 2021. Looking ahead, IMARC Group expects the market to reach US$26.3 billion by 2027 growing at a CAGR of 5.9% in 2022-2027.
Over the years, the demand for photo printing services and goods has increased globally due to the inflation of personal disposable incomes. Photo printing and merchandise offers personalized gift options, which are printed on merchandise, such as cards, bags, t-shirts, planners, calendars, and smartphone cases. These products are usually made using the dye sublimation process and are widely used by organizations for promotions and brand awareness.
We regularly monitor the direct effect of COVID-19[feminine] in the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.
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Market Trends and Drivers:
At present, the photo printing and merchandise market is growing due to rapid urbanization, increasing preference of individuals for personalized gifts, and increasing advancements in printing technology, such as the development of lenticular printing. Additionally, increasing sales of smartphones and their growing use in capturing and processing high-definition (HD) images are also bolstering the growth of the market.
The rising popularity of e-commerce platforms owing to the growing internet penetration is positively influencing the demand for photo printing solutions and merchandise. These platforms provide the convenience of browsing the portal and choosing from a wide range of options. Apart from this, easy access to different photo editing websites and apps drives the market forward. Moreover, major players are introducing innovations to expand their product portfolio, which is fueling the growth of the market.
Competitive Analysis and Segmentation of the Photo Printing and Merchandise Market 2022-2027:
Competitive landscape with key players:
The competitive landscape of the Photo Printing and Merchandise market has been studied in the report along with the detailed profiles of key players operating in the market.
Some of these key players include:
- card factory
- Hallmark Cards Inc.
- Digitalab Ltd.
- Bay Photo Inc. (Circle Graphics Inc.)
- Eastman Kodak Company
- American Society of Greetings
- Walgreens Co. (Walgreens Boots Alliance Inc.)
- Shutterfly Inc.
- Hewlett Packard Enterprise Development LP
- Cimpress S.A.
Key Market Segmentation:
The report has segmented the global photo printing and merchandise market on the basis of region, product type, printing type, device used and distribution channel.
Breakdown by product type:
- wall arts
- Photo gifts
- Photo books
Breakdown by type of printing:
- Digital printing
- Film printing
Breakdown by device used:
Breakdown by distribution channel:
- Instant kiosk
- Online stores
- Retail stores
Breakdown by region:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
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Main highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market trends
- Market drivers and success factors
- Impact of COVID-19
- Value chain analysis
- Complete mapping of the competitive landscape
If you need specific information that is not currently covered in the report, we will provide it to you as part of the customization.
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