According to the latest report of the IMARC group, entitled “Photo Printing and Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027the global photo printing and merchandise market reached a value of US$19 billion in 2021. Looking ahead, IMARC Group expects the market to reach US$26.3 billion by 2027 growing at a CAGR of 5.9% in 2022-2027.
Photo printing and merchandise refers to personalized gift and home decor products on which photographs are printed. Greeting cards, calendars, canvases, clocks, cushions, key chains, mugs and t-shirts are common products used in photo printing and merchandise. They are made using digital and film printing processes that create durable, vibrant, long lasting and scratch resistant images. As a result, photo printing and merchandise are widely used by individuals to commemorate special occasions, organizations to increase brand awareness among consumers, and event organizers to promote events, such as festivals of music, comic book festivals and concerts.
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The global photo printing and merchandise market is mainly driven by the growing preference of individuals for personalized gifts. In this light, the inflation in the sales of smartphones and tablets and their increasing use in capturing and processing high-definition (HD) images are driving the growth of the market. Additionally, the integration of three-dimensional (3D) printing technology into photo printing and merchandise that offers enhanced personalization, durability, low waste, and the ability to create unique designs and patterns is driving to market growth. Additionally, the development of lenticular printing technology that is highly graphic and produces printed images with an illusion of depth creates positive prospects for the market. Other factors including increasing consumer spending capabilities and significant growth in the e-commerce industry are expected to drive the market towards growth.
Competitive landscape with key players:
The competitive landscape of the global Photo Printing and Merchandise Market has been studied in the report along with the detailed profiles of key players operating in the market.
Some of these key players include:
- American Society of Greetings
- Bay Photo Inc. (Circle Graphics Inc.)
- card factory
- Cimpress S.A.
- Digitalab Ltd.
- Eastman Kodak Corporation
- Hallmark Cards Inc.
- Hewlett Packard Enterprise Development LP
- Shutterfly Inc.
- Walgreens Co. (Walgreens Boots Alliance Inc.)
Key Market Segmentation:
The report has segmented the global photo printing products market on the basis of region, product type, printing type, device used, and distribution channel.
Breakdown by product type:
- wall arts
- Photo gifts
- Photo books
Breakdown by type of printing:
- Digital printing
- Film printing
Breakdown by device used:
Breakdown by distribution channel:
- Instant Kiosk
- Online stores
- Retail stores
Breakdown by region:
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
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Main highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market trends
- Market drivers and success factors
- Impact of COVID-19
- Value chain analysis
- Complete mapping of the competitive landscape
If you need specific information that is not currently covered in the report, we will provide it to you as part of the customization.
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