Earlier this week, Proton – through its motorsport arm R3 (Race Rally Research) – announced the introduction of a new range of official merchandise and premium motor oils to extend the reach of the R3 sub-brand. , which is now parked under Proton Global Services (PGS), a wholly owned subsidiary of Proton Edar.
The new R3 product line was first shown to the public earlier today when Setia Gemilang Auto was unveiled as the first R3 Premium Merchandise partner in the country. The dealer is the first of 20 Proton dealers (full list here) across the country that will eventually sell these R3 products. They can also be purchased at the Lifestyle Store in the Proton Center of Excellence.
R3 merchandise consists of a variety of apparel, ranging from cotton crew neck t-shirts to dry fit polo shirts and caps, priced at RM49 to RM60, while the R3 lubricant range consists of two top oils range, a fully synthetic and a semi-synthetic formulation.
These are P1 (SAE 5W-30) full synthetic engine oil with API SP certification, priced at RM208 for a four-litre bottle, and P2 (SAE 10W-30) semi-synthetic oil. , which has an API SN Plus certification and goes for RM158. Until April 30, the two oils – developed in collaboration with Petronas – will be available at an introductory price, the P1 for RM178 and the P2 for RM128.
The automaker said the introduction of its new R3 lubricants and merchandise is the first step in
the rebranding of its R3 brand, and that it plans to introduce more R3 products in the coming future, including styling components and accessories.