PROVIDENCE, RI – Providence College, in conjunction with its exclusive brand licensing agency, CLC, today announced that it is honoring its rich history and tradition with the launch of its College Vault collection of products.
The Providence College Vault program is a vintage-inspired merchandise program created by CLC that showcases historic brands and traditions through fashion-forward apparel and non-apparel products. College Vault products will incorporate popular logos from the past on merchandise from major licensees including Champion, Original Retro Brand, L2, 19Nine and WinCraft.
“Our fans have a strong connection to the history of Providence College, and we’re thrilled to be able to offer these retro brands as part of our new College Vault collection,” added Audrey Gunther, assistant athletic director for marketing and promotions, Providence College Athletics. “We are thrilled to offer this unique program through fun retail events while offering trending products to our students and alumni to show their Providence pride.”
The new collection of Providence College Vault merchandise will launch this Saturday, October 1 for Homecoming and Friar Fest with a retail pop-up outside Schneider Arena ahead of the hockey expo. The limited-time shop opens at 1:00 p.m. and will remain open for most of the game.
“We are thrilled to partner with Providence College to offer this unique College Vault collection as another step in their continued commitment to connecting with their consumers through best-in-class merchandise,” Nicole Armentrout, Senior Vice President of Marketing at CLC. “The College Vault Collection was created to give Providence College a way to properly market its historic logos, which hold deep meaning for fans and help tell the story of the school’s rich heritage.”
In addition to the Friar Fest pop-up store, College Vault merchandise will also be available at the Providence College Bookstore.
CLC is the nation’s leading college brand licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer relationships and brand visibility to institutions through customized, data-driven solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the market. ever-changing consumer and retail. Based in Atlanta, Georgia, CLC is guided by the values of serving others, building trust, leading well, innovating often, and being passionate. Founded in 1981, CLC is part of LEARFIELD, the leading media and technology services company for intercollegiate athletics.
Arthur ParksProvidence College Athletics, [email protected], 401-378-7334
Tammy Purves, CLC, [email protected], 770-799-3275