Ruby Milestone for Promotional Merchandise Company Promotional Advertising

A A North East-based family-run promotional items business celebrates an impressive milestone with the celebration of 40 years in business.

Pro-Ad, well known for its extensive product selection, was established by Carlo Nardini in 1982 to offer bespoke product solutions. As the customer base has grown to cover a wide range of industries across the UK, the business now has seven employees (soon to be eight), over 100,000 products sourced from across the UK or around the world if necessary and an annual turnover. of £1.5m.

Wife Helen and son Loren have been instrumental in the success of the business over the years alongside Carlo, having become great employers and a team synonymous with quality and first class customer service. carlo said:

“Pro-Ad has allowed me and the team to realize our passion for finding the best promotional products and branded apparel solutions. Much of our team has been with us for many years, and the growth, success and longevity of the company is a testament to their hard work, so I want to thank them all.

“I would also like to thank our customers, especially the loyal ones who have accompanied us over the years. It’s an exciting time as we look to the future, but for now we need to celebrate what we’ve achieved.

To celebrate this milestone, the team will host a dinner party, raise money for community charities and resurrect their annual merchandise show, which hasn’t been held in 4 years, to be held in March. 2023.

Excelling in their industry, Pro-Ad works differently to better understand your project by determining campaign objectives, audience, budget and timelines. The design team then finds appropriate, economical and stand-out solutions.

Visuals are provided by the design team to ensure client satisfaction, and high quality and strong brand impact are as important to the team as they are to the client. Loren, who joined in 2003 and is the company’s chief commercial officer, said:

“We have done a lot over the last 40 years working with key clients such as ICI, British Telecom, e-on, SSE, Greggs, Newcastle University, NHS, many local authorities and a whole portfolio of private companies. . We intend to build on this, expanding the team with the arrival of a new member next month and supporting as many UK manufacturers in the industry as possible.

“Having worked in the industry all my life and being the British Promotional Merchandise Association’s North East Regional Ambassador, I intend to continue to drive the business forward, developing our customer services to ensure increased customer satisfaction and return on investment, by focusing on quality and bespoke product design. We are currently looking to develop our software and web service to improve and increase the customer experience. Our vision continues to be the go-to provider of creative promotional merchandise solutions that provide our customers with added value and high levels of customer satisfaction, fulfilling our passion to support UK manufacturers wherever possible.

Pro-Ad is the proud holder of ISO 9001, winner of IPM COGs awards, winner of the UK Corporate Excellence Awards and winner of the Top 25 Distributors of the Year.

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