RWS acquires ‘ted’ – the European leader in entertainment, audiovisual, fitness and personalized merchandise

RWS Entertainment Group (RWS), the world’s largest provider of full-service visitor attractions and experiences, today announced the acquisition of The Experience Department, popularly known as ted. This announcement follows RWS’ November 2021 acquisition of international attraction design firm JRA and expands the group’s expertise to include 360-degree experience design, audio-visual solutions, fitness programs and wellness, bespoke retail products, studio recording and visual media design. ted services will also expand to include new Halloween and seasonal holiday experiences complete with design, fabrication and installation.

“The synergy between ted and RWS Entertainment Group opens up opportunities for our team and our customers to achieve the ultimate immersive experiences on land and at sea,” said RWS Founder and CEO, ryan stana. “Our companies have an outstanding track record of delivering powerful projects. With other RWS companies, including JRA and Binder Casting, the possibilities are endless. Each client will benefit from the strength of the entire international team, enhancing the experience customer while maximizing revenue.”

Based in the UK with offices in four countries and a twenty-year history, ted provides full-service entertainment and programs for theatres, cruises, resorts and leisure destinations. From audiovisual installations and live entertainment to fitness programs and custom character creation, customers around the world trust ted’s tailored offerings and excellent customer service. Working in partnership with its clients, ted helps define and design customer experience plans that are used to inform all aspects of project development. Resort design, themed attractions, custom plush, food and beverage, and even signage all impact the guest experience. To meet the needs of every customer, ted specializes in creating breathtaking moments, big or small, for customers and brands alike.

“At heart, we are creative and innovative thinkers; we’re taking the experience to the next level,” said ted President Robin Breese-Davies, who will continue to lead ted’s exponential growth within RWS Entertainment Group. “I’m extremely proud, on behalf of the ted team, to join the RWS family. Our connected approach and 360-degree design experience truly sets us apart – and we’re excited to continue designing and defining what comes next.” in the customer experience.”

In what was already an exciting period of growth for every division of RWS Entertainment Group, the acquisition of ted streamlines the delivery of the best and most innovative entertainment and experiences around the world. RWS tripled cruise ship activations, opened a new Leased Experiences division, launched a new RWS Decor Products™ catalog and introduced the RWS Fun Crew™: Staffing Reimagined. More than a dozen JRA-designed projects will open in 2022, and together, all RWS companies will offer nearly 500 live productions and provide jobs for 6,500 artists, technicians and designers.