TAAT™ Adds Inaugural Merchandise Collection to Its TryTAAT E-Commerce

LAS VEGAS and VANCOUVER, FEBRUARY 4, 2022 – TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) is pleased to announce that its first collection of TAAT™ branded products is now available for purchase on the TryTAAT e-commerce portal (http://trytaat.com). While the base of consumers who regularly use TAAT™ products grew steadily throughout 2021 following the product’s first launch in Ohio, the company announced in its October 6, 2021 press release that it would be launching a range of branded products in the first quarter of 2022 with the objective of strengthening the loyalty and awareness of the TAAT™ brand. Limited private releases of TAAT™ apparel (such as hats bearing the TAAT™ logo worn by members of champion boxer Floyd Mayweather’s entourage on June 6, 2021) appear to have generated a desirable level of interest and engagement, in particular with the presence of the “Beyond Nicotine™ Slogan. Many consumers and investors have inquired about the potential future availability of TAAT™ merchandise, many of which are based in international markets where TAAT™ has not yet launched, so the Company intends to build on that excitement by offering TAAT™ fans the opportunity to show their support through branded merchandise that can be worn, used or displayed.

The full current selection of TAAT™ products can be viewed and purchased via the following link: http://trytaat.com/merch

On Friday, February 4, 2022, the company launched its inaugural TAAT™ branded apparel collection on its TryTAAT e-commerce portal. A popular demand from consumers and investors, TAAT™ believes its collection of merchandise can be a catalyst for brand loyalty and awareness as the company continues its marketing efforts in the United States and abroad. .

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In addition to distributing TAAT™ products through TryTAAT, the company has identified several other possible applications for its branded apparel and accessories in business development initiatives. Select US retailers that carry TAAT™ products may soon have the ability to carry TAAT™ products in-store as well. The Company also anticipates that TAAT™ merchandise may be offered as prizes for promotions and contests, with a greater number of eligible recipients than those who may receive packs or cartons of TAAT™ due to applicable regulations. in some jurisdictions. Additionally, by maintaining an extensive inventory of TAAT™ merchandise, the Company can provide branded equipment to hired personnel for promotional purposes (for exampleinfluencers and celebrities, event teams, etc.) in a relatively short period of time.

Although merchandise bearing the TAAT™ logo is primarily sold to consumers and investors for personal use, it may also be used by the Company for various promotional purposes. For example, in the image above, TAAT™ logo hats are shown as part of a trade show display alongside TAAT™ packs and other visual merchandising features. In 2022, the company is exploring opportunities to strategically place apparel and accessories with the TAAT™ logo to build brand awareness.

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TAAT™ CEO Setti Coscarella said, “Great progress has been made since we first launched TAAT™ at retail in Ohio in December 2020. At that time, and for much of 2021, the TAAT™ brand was still relatively new. and not quite to the point where it made sense to offer merchandise to the general public, especially if it would displace our internal bandwidth to market TAAT™ as an alternative to tobacco cigarettes, which is our top priority. As TAAT™ grew in popularity, more and more people around the world asked us whether or not we would offer merchandise. Now that we have established a footprint in the tobacco industry and our team has grown accordingly, it is our pleasure to launch the inaugural collection of TAAT™ logo gear to the general public. I believe this will be an invaluable promotional tool for us as we seek to align our offerings with major global CPG brands, many of which also incorporate branded products into their respective global marketing strategies.

On behalf of the Company’s Board of Directors,


Setti Coscarella

Setti Coscarella, CEO and Director

For more information, please contact:

TAAT™ Investor Relations

1-833-TAAT-USA (1-833-822-8872)

[email protected]


About TAAT Global Alternatives Inc.

The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth” and “Menthol” varieties. The base material of TAAT™ is Beyond Tobacco™, a proprietary blend that undergoes a patent-pending refinement technique that causes its scent and taste to resemble tobacco. Led by management with the “Big Tobacco” pedigree, TAAT™ was first launched in the United States in Q4 2020 as the company seeks to position itself in the $814 billion1 the global tobacco industry.

For more information, please visit http://taatglobal.com.

The references

1 British American Tobacco – The World Market

Forward-looking statements

This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Often, but not always, forward-looking information and information can be identified by the use of words such as “anticipates”, “expects” or “does not expect”, “is expected”, “estimates “, “intends to”, “anticipates” or “does not anticipate”, or “believes”, or variations of these words and expressions or declare that certain actions, events or results “could”, “might” , “would”, “could” or “will” occur, occur or be achieved. Forward-looking information in this press release includes statements regarding the anticipated performance of TAAT™ in the tobacco industry, in addition to following: Potential Benefits of Launching the TAAT™ Collection of Products Forward-looking information reflects management’s current expectations based on currently available information and is subject to a number of risks and uncertainties that may cause I Results differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in the preparation of forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur within the time periods disclosed or not. at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes in the growth and size of tobacco markets; and (iii) other factors beyond the Company’s control. The Company operates in a rapidly changing environment. New risk factors emerge from time to time, and it is impossible for the management of the Company to predict all risk factors, nor can the Company assess the impact of all factors on the business of the Company. Company or the extent to which any factor, or combination of factors, could cause actual results to differ from those contained in the forward-looking information. The forward-looking information included in this press release is made as of the date of this press release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise. , except as required by applicable law.

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