Australian retail giant chooses daVinci suite of software applications to support its merchant teams
— Eesha Gupta, Engineering and Delivery Manager, Target Australia
Target, part of Australian retail conglomerate Wesfarmers, is a mid-priced department store chain that sells clothing, cosmetics, homewares, electronics, books and toys in-store and online . Prior to daVinci, Target used multiple Excel files to plan and purchase merchandise for millions of dollars, leading to suboptimal inventory levels and merchant frustration. Eesha Gupta, Head of Engineering and Delivery at Target Australia, said: “While daVinci and other suppliers could technically provide an assortment planning service, all technical panel participants rated daVinci as the leader for “technical maturity”. All the features that were available in the standard out-of-the-box daVinci application were clear catalysts in our decision-making process.
In 2021, Target committed to achieving its strategic goals to improve its product offering and simplify the business by having “a simpler, more productive Target”. According to Nicole Szujda, General Merchandise Manager at Target Australia: “Choosing daVinci aligns with our goals of simplification and innovation at Target. This has given us the opportunity to assess our internal processes as well as modernize our systems to mitigate many of the issues teams have encountered through remote working during COVID.
Accurate product availability improves customer satisfaction, inventory turnover and margin. To learn more about The target selection process and implementation, access the case study.
ABOUT TARGET AUSTRALIA Target Australia, formerly Lindsay’s and later Lindsay’s Target, is a mid-priced department store chain owned by the Kmart Group, part of the Australian retail conglomerate Wesfarmers. Target stocks clothing, cosmetics, household items, electronics, and books, and sells them in physical stores and on Target Online. www.cible.com.au
ABOUT DAVINCI RETAIL daVinci is a team of retail technology pioneers with extensive experience as merchants and planning professionals, and we’ve been providing retailers with great software since 2005. We help sales teams at retail to make faster and more accurate decisions regarding financial planning, purchasing and assortment planning. www.davinciretail.com | [email protected] | 1.888.PLAN.OTB