Target introduced a larger format store concept — almost 150,000 square feet compared to the average of the chain of 130,000 square feet – which will become the retailer’s priority for new stores in the coming years. The new design, which features a more open layout and localized elements, will also be incorporated into future channel remodels.
The first new concept store recently opened outside of Houston, and Target plans to use the format in half of the 200 store renovations and almost all of the 30 new stores planned for 2023. Beginning in 2024, nearly all remodels and new stores will feature the majority of the redesigned store design elements, including:
- Full range of goods: Larger Target stores will offer shoppers expanded food and beverage options, exclusive brand partnerships and a curated mix of private and national brands;
- More space: The new store layout includes a back office processing space that is five times larger than previous stores of a similar size to help support continued digital growth – stores fill more than 95% digital orders and same-day merchant services representing more than ten% overall Target sales;
- Improved team spaces: Modernized offices and team member spaces will provide flexible rooms that can be rearranged to meet the varied needs of the team and provide comfortable furniture options such as booth seating;
- Built-in durability: The new store concept will include updates such as natural refrigerants (CO2) to help reduce the retailer’s emissions and electric vehicle charging ports for its customers, with many locations including solar power on the roof, to help Target reach its goal of net zero emissions by 2040;
- Increased light and natural elements: Larger windows and a more open layout will bring in more natural light to help create a welcoming and inspiring space; and
- Localized Design Features: Target will incorporate community-focused elements into the design of each store, from native landscaping outside the store to localized product selections inside.
“Target stores are central to how we deliver to our customers, whether they’re browsing the aisles, shopping online or stopping in for same-day services like Order Pickup and Drive Up,” said John Mulligan, EVP and COO at Target in a statement. “Guests and team members tell us they come to Target because they feel inspired, connected and welcome. With our redesigned store design and larger store footprint that better supports our same-day services, we can give customers more of what they love while incorporating features that build on our commitment to sustainability, community, and helping all families discover the joy of everyday life. ”
While Target will focus on department stores in the coming years, the retailer still plans to continue opening stores of all sizes, including its space-saving concepts.