tricolor: with schools and offices closed, demand for R-Day goods remains weak in the NCR | Delhi News

A week before Republic Day, Delhi’s markets usually see an influx of tricolors, lapel pins, t-shirts, and more. Earlier this year, due to declining COVID cases and limited restrictions, sellers were hoping for better R-Day merchandise sales than last year. However, the new restrictions have been a game-changer for sellers.
Traders in the NCR say that due to the closure of schools and offices, as well as other restrictions on gatherings, the sale of Republic Day goods is also weak this year. Some sellers also mention that since there are not many buyers this time, they kept a limited stock.
Before the Omicron restrictions, sellers hoped for an increase in sales of tricolor merchandise
Sellers at Delhi’s Sadar Bazaar, Janpath and Sarojini, say that while every year they used to sell more than a lakh flags, this year they barely have a thousand flags in stock. Since the announcement of the restrictions, sellers have been expecting lower sales and have therefore been holding less stock.
Anshu Bhatia, a vendor at Sarojini Nagar Market, says, “Until last month, we expected sales to be higher this R-Day compared to last year. Now that is not the case. After COVID cases started to rise again, we didn’t even place any new orders.
Hari Shankar, a Janpath vendor, points out, “We haven’t ordered any new Republic Day merchandise. Before the pandemic, we used to stock tricolor T-shirts, dupattas, bands and many other smaller items as these were in high demand. A week before January 26 and August 15, we were quite busy as students were ordering in bulk. Republic Day merchandise needed to decorate the Barakhamba Road offices also departed from here. Ab toh kisi ko pata bhi market nahi kab khula hai, band kab. Login online khareed lete honge. He says they will display their old stock and adds: “We hope that before January 26th some of our stock will be sold.”
“Social Media Influencers Buy Tricolor Merchandise”
While many aren’t hoping for a big sale of tri-color merchandise, sellers are hoping the freedom fighter-themed t-shirts will still have takers. Harinder Singh, who runs a store in Janpath, says, “We’ve had requests for tricolor products from social media influencers, but not regular customers. While the sale of tricolor merchandise has decreased, we have also noticed that the sale of t-shirts with themes of freedom fighters, especially Bhagat Singh, picks up during R-Day and so we have to keep some of them ready. He further adds, “Although there is a shortage of tricolor items in stores because we have no takers, people are buying flags and other R-Day merchandise at traffic lights.”