Vintage Brand and Curran Media Co. Partner to Create and Market College Athlete Brands (NIL)

SEATTLE, March 21, 2022 /PRNewswire/ — vintage branda digital sports brand, and Curran Media Co., a sports marketing and brand development agency for athletes, announced a non-exclusive partnership to develop and monetize merchandising brands for college athletes.

The Vintage Brand College Athlete Marketplace allows athletes to create and grow their own personal merchandising brand. While Curran Media Co. works with athletes to develop an individual brand strategy for each athlete and seamlessly execute the merchandising strategy to monetize the name, image and likeness of each varsity athlete.

“The Vintage Brand College Athlete Marketplace provides a turnkey platform to create and market individual college athlete brands and allow fans to purchase branded merchandise,” said Chad Hartvigson, co-founder of Vintage Brand. “Our innovative technology platform and print-on-demand manufacturing enable college athletes to build and monetize their merchandising brand.”

Curran Media Co. is actively working with a select group of partners to expand merchandising opportunities for their NIL athletes. The Vintage Brand technology platform will allow Curran Media Co. athletes to create, build and grow their own merchandising brand. The platform provides a turnkey e-commerce store, printing, fulfillment, and customer service. College athletes earn money on every sale from their online store.

“This strategic partnership allows Curran Media Co. to leverage the Vintage Brand platform to create unique merchandising opportunities to help their athletes maximize their value,” said, Michael Youngco-founder and creative director of Vintage Brand.

“The combination of Vintage Brand’s branding and e-commerce expertise, along with Curran Media Co.’s sports marketing and brand development, provides a premier solution for college athletes to grow and monetize their brand.”

The new partners launched their first NIL merchandising collaboration for Ole Miss Woman Basketball AP Honorable Mention All-American Shakira Austin. Austin is expected to make the Top 5 in the WNBA Draft next month. His “Curly Head Hoops” branded gear is available at:

Both companies are founded by former college athletes. Co-founders of Curran Media Co. Tim and Pat Curran are brothers and played football at Bowling Green State University.

Co-founder of the Vintage brand Chad Hartvigson is a former university of our Lady and University of Washington baseball player and co-founders Michael Young and Erik Hartvigson played basketball at Seattle Pacific University and University of Notre Dame de Namur respectable.

About the Vintage brand

Vintage Brand is a digital athletic apparel and merchandise brand celebrating the rich history of American sports culture. Vintage Brand has launched the first college athlete brand merchandising marketplace offering college athletes the opportunity to monetize their name, image and likeness through branded merchandise. To learn more, visit

About Curran Media Co.

We are a different athlete marketing, management, video and brand development company, helping athletes maximize their potential in and out of their sport. Situated at Los Angeles, we work with professional athletes, media companies, brands and award shows at various levels of marketing, branding, social media and original content. To learn more, visit


Chad Hartvigson
[email protected]

SOURCE Vintage Brand