WholesalePet (WSP), a technology-based B2B e-commerce marketplace in the United States and a 100% owned brand of Emerge Commerce Ltd., reported over $4.1 million in gross merchandise sales (GMS) in August 2022, Emerge officials reported.
GMS, as defined by management, is the total dollar value of customer purchases of goods and services, excluding applicable taxes and net of discounts and refunds.
WSP’s August GMS marks the most important month of this year as the company heads into the peak of the fourth quarter season, company officials said.
At the SuperZoo in August, FSSF marked 21 years of expertise and dedication to the independent pet chain, connecting with hundreds of its longtime suppliers and customers, officials added.
“With 21 years of experience, WSP continues to deliver impressive results overall, and in particular as a consistent cash flow generating business under Emerge ownership,” said Ghassan Halazon, Founder and CEO of Emerge. “As a B2B brand that has historically relied heavily on word of mouth to drive its market flywheel, we are excited to deploy targeted marketing dollars to accelerate growth. Early results are positive.”
WSP is seeing early success deploying targeted advertising funds to grow its retailer network, officials said. In August, digital marketing campaigns resulted in a 40% increase in customer registrations compared to August 2021.
WSP will be hosting a Cyber-Stock Monday event on October 17, and it’s expected to be the biggest selling day of the year.
“We are pleased with the momentum built in August and have since shifted our focus to the busiest time of the year between Cyber-Stock Monday and the upcoming peak holiday shopping season,” said Chris Avery, CEO from WSP.
Emerge, a diversified acquirer and operator of niche e-commerce brands, acquired WSP in November 2021.