Williams-Sonoma Inc. Expands Branded Goods and Corporate Gifts Capabilities

Williams-Sonoma Inc. announced that it is expanding its presence in business-to-business merchandise and branded merchandise, offering more options for corporate gifts and personalized merchandise.

Customers will be able to shop brands under the Williams-Sonoma Inc. umbrella, such as Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Rejuvenation and Mark & ​​Graham, for products tailored. – order products.

Custom Luggage from Williams Sonoma | Credit: Williams Sonoma

The company uses in-house designers to create gifts and has what they call “personalized corporate gifts and merchandising” experts to guide shoppers through the process.

“Having a dedicated team to help our customers create memorable gifts and personalized merchandise is an exciting expansion of the services we provide to our existing customer base, and also opens up an opportunity to engage with new business customers,” Williams- Sonoma Inc. senior Vice President of Corporate Affairs Josie Driscoll said in a press release. “We look forward to collaborating with event planners on personalized giveaways, human resources teams on the design of rewards and incentive programs, and the creation of personalized merchandise for large corporations and small businesses. Account Given the incredible products our brands currently offer and the capabilities of our in-house design teams, the opportunities are limitless.”

According to Williams-Sonoma B2B website, its customization capabilities include things like UV printing, laser engraving, embroidery, and debossing. They would also do gift wrap and kits. Product categories also range from travel, homeware, barware, sports and leisure, and more.

Custom Bathrobes, Towels and Soaps from Williams Sonoma | Credit: Williams Sonoma

It’s a big name joining the promotional space in an expanded role, and there’s certainly an appeal to having products from name brands like these as promotional items and corporate giveaways. It also shows that there is a demand for premium, high perceived value products in the industry, but this is not news to anyone.

Big brands have already found ways to squeeze into the promotional products space without too much disruption: look at Amazon and Walmart for example, in addition to direct-to-consumer sites like Vistaprint and CustomInk.

More than anything, this underscores the value of custom homewares with tasteful decor and shoppers’ desire for low-minimum or no-minimum purchase options.

It also shows that the idea of ​​gift-as-a-service and print-on-demand is still very attractive in the industry.