WWE and Fanatics, a global digital sports platform that provides fans with licensed sporting goods, trading cards and NFTs, among other products, announced that they have signed a “comprehensive, long-term partnership for the sport and entertainment” between them.
The “first of its kind deal” will see Vince McMahon’s company tap into Fanatics’ expansive digital sports platform. This includes changes to WWE’s e-commerce platform, WWE Shop, as well as an exclusive trading card deal with Fanatics Collectables. Additionally, the partnership will use Candy Digital for the creation of NFTs (Non-Fungible-Tokens).
The full press release can be read here:
“WWE and Fanatics today announced a comprehensive, long-term sports and entertainment partnership that will see Fanatics use its expanded digital sports platform to create a new and improved experience for fans around the world in multiple businesses, including e-commerce and licensed products, as well as physical, digital and non-fungible (NFT) trading cards.Through this groundbreaking agreement, WWE will benefit from many features on the Fanatics platform to create more opportunities for its global fanbase to show pride and passion for the company, its signature events and star roster.
Companies that will work together to create an enhanced fan experience include Fanatics Commerce, Fanatics Collectibles, and Candy Digital.
“Fanatics is the industry leader and Michael Rubin is a visionary,” said Vince McMahon, WWE President and CEO. “We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans around the world with more ways than ever to engage with WWE and our Superstars. “
As part of the agreement, this summer Fanatics will exclusively reintroduce a fast-paced new e-commerce and mobile destination, WWE Shop, giving fans around the world access to a premier assortment of merchandise across all categories, including clothing, durable goods, such as title belts, headgear, accessories, etc. The company will also add the rights to design, manufacture and distribute real-time on-demand merchandise collections to celebrate unpredictable moments and new and emerging superstars.
“WWE is one of the most admired sports and entertainment properties in the world. It made perfect sense to activate many parts of our global Fanatics platform to create a one-of-a-kind fan experience,” said Michael, CEO of Fanatics. Insist on. “From e-commerce and licensed merchandise to collectible cards and more, we’ll be delivering an incredible set of features to help passionate fans around the world celebrate their favorite Superstars, signature events, and the WWE brand in general.”
Fanatics Collectibles, the company’s trading card and collectibles division, will also become the exclusive provider of licensed physical and digital trading cards, which will once again bear the nostalgic Topps logo. Fanatics acquired the legendary 70-year-old Topps brand earlier this year, which previously had a long-term relationship with WWE. This deal will begin when the rights to existing trading cards expire over the next few years.
Additionally, under the pact, later this year Fanatics’ next-gen digital collectibles company, Candy Digital, will become one of WWE’s premier NFT partners. Candy’s team of world-class artists, designers and digital technologists will curate and build a full line of high-quality trading card NFTs featuring the company’s most important moments and stars. »
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