Image credit: Engadget
Creators, musicians, and brands will now be able to sell their products to viewers directly on YouTube with a Shopify store.
Not too long ago, YouTube announced upcoming features that it said would make it easier for viewers to discover and buy brands. Well, YouTube today announced the launch of new shopping features for viewers and creators.
YouTube and Shopify are teaming up to let creators and brands sell products on their channels. Eligible creators can now link their Shopify store to their YouTube channel.
Channels with a linked Shopify store will be able to display their products on their channel while taking advantage of Shopify’s real-time inventory sync. In fact, US-based creators can enable onsite payment. Therefore, authorized users can make purchases without leaving YouTube!
To meet the eligibility criteria, creators must have at least 10,000 subscribers or an official artist channel, monetization, a focus on non-kids content, and a more or less impeccable policy violation record.
If eligible, creators can start using the new YouTube and Shopify partnership by going to the “Shopping” tab in YouTube Studio.
Additional features for eligible creators include live shopping features, such as the ability to link products to a live stream right from the live control room!
And YouTube is introducing a new shopping destination in Explore for viewers in the US, India and Brazil. This will present purchasable content for viewers in those countries, relevant to them as individuals. The company said it plans to roll out the shopping destination to more countries later this year.
Another of the new features allows two creators to go live at the same time and co-host a single live shopping stream, allowing each creator to bring their own fan base to the stream.
Another upcoming feature is something YouTube calls “live redirects.” This feature will allow creators to start a live broadcast of purchases on their channel and then redirect their audience to a brand’s channel to keep fans watching.
First reported by EngadgetYouTube said it won’t take a cut from Shopify-related sales.